About Us
Meet the founders
We built Automate The Trades because we understand the trades industry from the inside out — and we know technology can make it better.
Charlie Arthur
Founder
With 17 years in plastering and painting, Charlie learned the trade under an accomplished plasterer before taking his skills international. Based in London, he worked his way up to project manager at Grosvenor Estates, running large-scale plastering and painting jobs across prestigious Mayfair properties. That experience gave him the confidence to start his own company back home. Charlie thrives on the complexity of running a business and brings natural people skills that keep clients and contractors coming back.
Chris McKinnel
Founder
With over a decade of experience building systems, leading teams, and helping organisations unlock the full potential of cloud technology, Chris has worked across digital agencies in the UK and DevOps leadership roles in Africa. He's seen what works and what doesn't — and now he's focused on one thing: helping trades businesses get the most out of technology.
Ready to streamline your trades business?
Get in touch or start your free trial today.